Potenza Auto Blog

In the technology era, the 60% of the visitors come to the dealership either after browsing the dealership website or through car dealership marketing campaigns.

From the sales professional to the facts speaks the same thing that’s it is more difficult and costlier to close the fresh sale rather than the previous customers.

No matter how many times the customers pass by the car dealership, but unless they are not informed about the perks you are offering or the lower sales tax you are charging on vehicle purchase, they won’t step inside the showroom.

The auto dealers in the USA are usually marketing the products on the wheel in the local markets to get close to their customers. But, thinking about grand success with traditional marketing is the biggest mistake they are making.

In 2017, all the auto dealers are gear up to bring huge transformation in the marketing strategies to go beyond the traditional marketing to seize a competitive edge in the market and stands ahead in the digitization race.

In this new technology world, going digital is the only way to survive, sustain growth and stay at the top of the line for varied industry verticals.

Marketing world is continuously enhancing as per the algorithmic changes in the consumer’s responses. Therefore, today’s marketers required to be up to date with the skills to fulfill all the aspects from social media to web, analytics and content creation. For this you must understand what skills...