From the sales professional to the facts speaks the same thing that’s it is more difficult and costlier to close the fresh sale rather than the previous customers.
Car buying is never done on impulse. The customers browse a lot of cars online, consult their friends and dig deep through online reviews before narrowing down the car choice to one. It kills so much time and customers found it stressing as well.
In this technology world where people are going digital, having online visibility has become essential for the auto dealers.
In 2017, all the auto dealers are gear up to bring huge transformation in the marketing strategies to go beyond the traditional marketing to seize a competitive edge in the market and stands ahead in the digitization race.
Auto dealers invest a hefty sum in creating the online presence to better manage the inventory and improve the traffic, sales and profits.